A coordinated POS kit for a seasonal campaign
A fictional campaign illustrates how shelf, counter and point-of-sale messaging can be planned together.
The brief
The fictional client wants to highlight a seasonal product across several shop formats. Some locations cannot accommodate a floor display, making smaller, coordinated promotional materials more suitable. The brief would cover campaign messaging, store dimensions, installation rules and quantities.
The proposed POS elements
This example combines a counter unit, shelf talker and wobbler with a shared visual identity. Message length and branding size would reflect viewing distances. The counter unit would fit the products, while shelf elements would use the agreed fixing method.
Approval and production
After reviewing structure and artwork together, samples would be checked for readability, fixing and assembly. Approved elements would be packed by shop format with installation instructions. The quotation and campaign plan would define the final kit and delivery schedule.
Intended outcome and future evidence
The aim is consistent branding and straightforward installation. A real case study would record the kit contents, number of sites, handover and store feedback. This example does not represent an actual customer brand, verified campaign or invented percentage improvement.